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Tuesday, January 31, 2023

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Business radar: B.Side Investimentos, Caju, StartSe and OvoCom reinforce executive staff

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B.Side hires Andressa Dias as head of the fixed income desk (Photo: Disclosure)

B.Side hires Andressa Dias as head of the fixed income desk

THE B.Side Investments expands its structure with the hiring of Andressa Dias to head the fixed income desk. The arrival of the executive is strategic for the house, which has grown its presence in the sector with the verticals B.Side Wealth Management and B.Side Empresas.

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With more than ten years of experience and working for other important companies in the sector, such as Azimut Brasil, Banco Safra, XP and Itaú BBA, Andressa will have the challenge of innovating in the investments and apply this to the accelerated expansion process at B.Side Investimentos, led by managing partners Nilson Victorino and Antonio Costa, in addition to founding partner Rafael Christiansen.

“Andressa brings together a set of qualities that complement what we need right now. It is the experienced eye of someone who knows the dynamics of the market very well, but with the vibrancy and excitement of someone who wants to accomplish much more. B.Side is moving even more firmly towards offering financial and investment solutions with strategic professionals”, evaluates Christiansen.

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Caju hires Mariana Hatsumura, former director of Microsoft, as CMO

THE Cashew, technology and HR solutions startup, announces Mariana Hatsumura as CMO. The executive arrives for her new professional endeavor after adding more than 10 years of experience at Microsoft.

On that occasion, she served as director of Azure, Big Tech’s public cloud platform. At the company, she also accumulated experience in different functions in the areas of Marketing, Sales and Partners – acting directly in the development of the company’s businesses. Microsoft.

For Hatsumura, the opportunity to work at Caju will allow him to put his knowledge acquired in different companies, many of them with global operations, into a promising Brazilian company that already serves more than 16 thousand companies of all sizes.

Piero Franceschi is the new CEO of StartSe

The international business school StartSe has a new CEO: Piero Franceschi, former head of marketing. He takes over from Junior Borneli with the aim of scaling the business and maintaining the company’s growth curve.

In March 2020, StartSe’s turnover dropped to zero because of the pandemic. Today, revenue exceeds BRL 100 million, double the 2021 figures.

The user base on the digital platform and customers also grew in 2022, reaching 3 million. “I take office with the goal of scaling and consolidating the international business school model focused on transforming executives and leaders”, says Franceschi.

Fernando Scheller becomes partner of communication agency

Specializing in press relations for companies linked to the financial market and innovation, egg communication announced the journalist Fernando Scheller as a new partner. With almost 20 years in the profession, the journalist and master in Economics and International Politics is also the author of the book-report “Pakistan, journey to the land of the pure” (Editora Globo, 2010) and the novels “O amor Segundo Buenos Aires” (Intrínseca , 2016) and “Wish You Were Here” (HarperCollins/TAG Books, 2021).

In the press, Scheller worked mainly in the area of ​​business economics, with his main experience as a reporter and editor for Estadão, where he remained for 12 years.

Source: Moneytimes

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