Shein sends a message to Luiza Trajano, from Magalu, and Luciano Hang, from Havan

The retailer operates with a digital manufacturing system, in which there is access to the capacity of the entire supplier base in real time (Image: Disclosure)

Partner and President of Shein at the BrazilMarcelo Claure, sent a message to Luiza Trajano It is Luciano Hangin an interview given to Folha de S. Paulo.

Asian retailers, including Shein, as well as Shopee It is aliexpressbecame targets of criticism from the businesswoman at the head of the Magazine Luiza (MGLU3) and the owner of Havan storeswith accusations of unfair competition.

“Instead of entrepreneurs understanding that they need to review their production models, they criticize”, said Claure to Sheet.

In the interview, Claure also highlighted that the success of the Shein does not come from non-payment of taxesbut the on-demand production model, digitalized and integrated with suppliers, in addition to the use of artificial intelligence to guarantee almost 0% of stock.

As explained to Sheet, the retailer operates with a digital manufacturing system, in which there is access to the capacity of the entire supplier base in real time. That way, Shein selects the fabrics and its stylists design the models from the available options.

Positioning of Luiza Trajano and Luciano Hang

Participating in the South Summit Brazil, in March this year, the businesswoman Luiza Helena Trajano stated that “there is no way to compete if you pay 37% tax and the other does not”.

Without referring to any specific retailer, the comment was the response when asked how to react to the arrival of several Chinese competitors in the Brazil. Trajano also said that “not paying taxes is the business of China”.

Already Luciano HangCEO of Havanainvited the president of the UGT (General Union of Workers) trade union federation, Ricardo Patah, to visit the company’s facilities in Santa Catarina at the beginning of March, according to the column by Guilherme Setoin the newspaper Folha de São Paulo.

At the meeting, the CEO of Havan pointed out that international platforms are decimating small, medium and large retailers brazilian girls without paying taxesand asked for help to combat this scenario.

Criticism was directed at the Chinese giants, Shein It is aliexpressas well as for the Singaporean, Shopee and the American, wish.

Source: Moneytimes

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