The revenue ranking of football teams; Flamengo goes ahead

O Flamengo reached revenue of BRL 1.2 billion in 2022, growth of 9%, continuing to lead among Brazilian soccer teams, according to Sports Value.

Without the impact of player transfers, the club’s revenue growth was 30% compared to 2021. Significant increases with matchday and marketing boosted the numbers, said the consultancy.

Flamengo football costs reached R$ 748 million, up 8%, and football represented 64% of revenues.

The club ended the year with the biggest surplus in Brazilian footballR$ 136 million, and debts were at the lowest level in history, R$ 259 million.

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What has changed

The 20 most relevant teams in figures reached BRL 7.5 billion in revenues last year, according to the consultancy. In 2021, in inflation-adjusted values, the teams’ revenue was R$ 7.4 billion.

According to Sports Value, clubs have not yet surpassed pre-covid-19 revenue, due to high inflation in Brazil. The biggest increases of 2022 were box office +329%, partners +43%, transfers +7% and marketing +7%.

Revenues from TV rights fell 17%, due to the return to normal payments. “There is a lot of room to grow. TV rights in 2019 were BRL 2.9 billion, in updated values”, said the consultancy.

Also according to Sports Value, TV rights and awards represented 40% of total revenues, compared to 52% in 2021. Transfers reached 20% of the total, the same as the previous year. Marketing revenue represents 16% and is consolidated as the third most important.

Income from supporter members and social clubs increased from 9% to 12% of the total. The box office went from 2% to 8%. “Brazilian football needs to leverage marketing and digital revenues and create recurring revenue generation from the digital transformation of its businesses,” he said.

See the revenue ranking of soccer teams in Brazil