A Ferrari signed an agreement with the Swiss company of technology Velas Network for creating digital content aimed at its fans, the luxury sports car maker said on Monday.
Starting next season, Velas, which provides digital products and services, will become a partner of the Formula 1 by Ferrari.
In addition, Velas will be the main sponsor of the Ferrari E-sports Series, the manufacturer’s virtual competition, and of the E-sports team that will compete in the F1 E-sports Series, the official digital championship played by all teams participating in Formula 1 , the automaker said in a statement.
Velas is a leading provider of blockchain technology and tokens non-fungible cryptographic assets (NFTs) stored in a blockchain and that they have a unique identification code. NFTs have gained popularity as a form of selling digital art.
Source From: Moneytimes
I am an author at Global happenings and I mostly cover automobile news. In my time working in the automotive industry, I have developed a keen interest in the latest developments and trends. My writing skills have also allowed me to share my knowledge with others through articles and blog posts.
