The average revenue per user (ARPU) of the Dotz (DOTZ3) jumped 47% in the fourth quarter of 2021 compared to the same period last year, shows a document sent to the market this Wednesday (19).
“This evolution is the result of our strategy of leveraging cross-sell in our consumer base”, he informed.
Considering customers individually, ARPU reaches up to R$776 for customers who purchase four products from the ecosystem, increasing 34x compared to customers with just one product, he highlights.
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In the fourth quarter, GMV (Gross Goods Value) grew 43% compared to the same period last year, to R$110 million, totaling R$341 million last year.
The Dotz Digital Account reached 2.5 million downloads and 995 thousand registrations, representing a growth of four times and two times, respectively, compared to last year.
See the document:
Source From: Moneytimes
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