The image of the President of Ukraine reminded the style of the CEO of a well-known corporation
Vladimir Zelensky at the presentation of app updates “Diya” / Collage “Today”
During the event Diia.Summit the hall of the Sports Palace was buzzing not only with discussions new application services “Diya”, but also the unusual style of the head of state. Once President of Ukraine Volodymyr Zelensky went on stage, everyone paid attention to his costume. In this form, the first person of the state does not often appear in public.
Used to be seen in a formal suit
Zelenskiy has made frequent public appearances over the past few weeks. You can mainly see him at meetings with foreign leaders. Business negotiations are supported by an appropriate image: a formal black suit, a snow-white shirt and a tie. In this outfit he met British Prime Minister Boris Johnsonnegotiated with Turkish President Recep Tayyip Erdogan and welcomed at the Mariinsky Palace French President Emmanuel Macron.
Zelensky in a business suit at meetings with foreign leaders / Collage “Today”
On the wave of innovation
At the presentation of new application features “Diya” Vladimir Alexandrovich spoke to the audience in smart casual clothes. This is a style that combines composure and everyday comfort. More relaxed, but still reserved. This is how students or office staff dress, who are not required to adhere to a strict dress code.
Zelenskiy was wearing a dark T-shirt, a well-fitting gray pantsuit, and yellow sneakers.
The President addressed the audience in informal style clothes / Screenshot
The team of image makers thus tried to convey the idea that the President of Ukraine is a flexible, progressive and ambitious leader who keeps up with the times and is always on “you” with gadgets.
As conceived by experts, through his appearance, he shows that, as it were, on the same wavelength, youth and new technologies, they say, “I’m not that backward conservative from the last century”. Such a move was supposed to inspire confidence both in Zelensky himself and in the product he is talking about. And in consequence – desire to download “Diyu” and use modern services.
By the way, Zelensky dresses in a similar style for all events related to this application and the topic of digitalization. “no tie”. For example, a couple of days ago, in a white T-shirt and jacket, he was at a meeting with representatives of the IT industry.
Volodymyr Zelensky communicates with “IT people” / Photo: press service of the OPU
Somewhere we’ve already seen it
It is noticeable that the Office of the President definitely had clear references for the conference hall itself, where Zelensky spoke. Huge screen, subdued light, informal style – all this is very reminiscent of the presentation of new products by a well-known manufacturer “apples”. The guarantor accurately spied on the idea of a speech from the CEO of the company “Apple” Tim Cook.
He even behaved similarly: he introduced new “chips” “Dії” not immediately, but in succession, “warming up” public interest. As if the head of state came out to present “Ukrainian iPhone”.
Ukrainian President Volodymyr Zelensky and Apple CEO Tim Cook / Collage “Today”
The obvious similarity was seen not only by us, but also by the YouTube search engine. On request “iPhone presentation” he is one of the first to offer a video of the event with Zelensky.
Even a search engine confuses two events identical in style / Screenshot
By the way, we have collected Zelensky’s key statements at the summit about the app “Diya”.
AND analyzed the image and main theses of the speech of the first lady Olena Zelenskaya.
More about the app developed by Mintsifra:
Source: Segodnya
I am an author at Global happenings and I mostly cover automobile news. In my time working in the automotive industry, I have developed a keen interest in the latest developments and trends. My writing skills have also allowed me to share my knowledge with others through articles and blog posts.
