(ANSA) – ROME, JUN 22 – Chora Media, podcast company founded by Guido Brera, Mario Calabresi (who directs it and is CEO), Mario Gianani and Roberto Zanco, acquires 100% of Will Media, media company founded in January 2020 by Alessandro Tommasi, Imen Boulahrajane, Davide Dattoli and Francesco Fumagalli, giving life to the first Italian pole of native digital information in audio and video.
The operation will allow the development of synergies in every field, while keeping the editorial identity of the two companies distinct, so that both can continue their respective activities in the field of innovation in the world of journalism and entertainment. The two companies together count on a social community of 2 million people and over 3 million average monthly podcast audiences, thus leading the national rankings on all platforms.
“Audio is the big news of the last two years – underlines Mario Calabresi, CEO of Chora Media -, and in a few months in Italy the listening to podcasts has completely exploded: more podcasts have been created in the last 12 months than in all the previous time. Today we have an interest, both from listeners and companies in audio, that was unimaginable just a year ago. Listeners are growing in both entertainment and information. With Chora we have been able to intercepting this demand for innovation and change, and we want to continue to grow and experiment. We chose Will because we believe it is the most dynamic, fresh and innovative reality in the social world “.
With the acquisition, Chora Media aims to consolidate itself as a cross-platform publisher, capable of ranging from entertainment to information and at the same time responding to the needs expressed by companies, associations and in general by the different realities that have to communicate in this phase of change. depth of society.
The new configuration will allow Will to accelerate its development, completing its commercial proposal and strengthening the team, which already has 35 professionals, with an average age of around 27, of which 60% are women. Will for 2022 aims to double last year’s numbers in turnover and new hires. (HANDLE).