“At the end of the year it is credible that we will reach the numbers of 2019, if not more in some regions and localities. And this considering that in the first months of the year there were still restrictions is a truly exceptional result. But we now have to stabilize these numbers, indeed to grow further in the coming years and the suggestions that these young people gathered in Sorrento give us are exceptional “. Minister Massimo Garavaglia says this on the sidelines of the Global Youth Tourism Summit organized by the Ministry of Tourism with Unwto and Enit in Sorrento.
“We have organized together with the UNWTO the first world congress of youth tourism because trivially generation Z, those born from ’97 onwards, are two billion in the world and it is they who will design and are already designing the tourism of the future. of families and they themselves are tourists. They were born with the internet, they speak a different language and have different desires: hearing them speak they pay particular attention to sustainable, accessible tourism and to issues of disability. We must hear from them to adapt the offer ” . Tourism Minister Massimo Garavaglia says this on the sidelines of the “breakfast” with the 130 young people who are participating in the Global Youth Tourism organized by Unwto, the ministry and Enit. The young people ask politicians to make a commitment to sustainable, accessible and inclusive tourism and “their measure” and the minister replies: “It is an appeal that we welcome also because they are our future customers. So we can only agree with them and adapt quickly also because the numbers are good – he concludes – but we want them to be better and better in future years “.
A weekend in June, a short break between July and early August and a holiday of at least 7 days in August. These are the programs of about 28 million Italians who will take their holidays one or more times, between June and September, for a total of 62.8 million departures, including those who will go abroad and those who, for various reasons, do not will stay in tourist accommodation facilities. Emerges fromConfcommercio Confturismo Observatory. There are, therefore, the conditions for a summer in line with that of 2019, if not even above, unless the spread of Omicron 5 dampens the enthusiasm.
The Italians who will go on holidays this summer, about 28 million according to the calculations of Confturismo Confcommercio, will spend almost 300 euros each for a weekend, 540 euros for a holiday between 3 and 6 days and 1,250 for the main holiday, that of 7 days or more, pouring into the national economy, with their purchases, about 47 billion euros all inclusive (transport, accommodation, catering, entertainment, shopping, etc.). And the spending budget appears to be the first element with which the interviewees come to terms, cited as the motivation for choosing the travel destination by 19.3% of the sample, followed by the richness of the attractions of the place and the quality of the landscape, respectively. 13.5% and 12.1%.