(ANSA) – ROME, JUN 22 – Consolidate and develop the strategic management and leadership skills of those who work within Lega Pro companies. This is the goal of the agreement signed between Lega Pro and the university of Rome ‘Tor Vergata’ thanks to which a course was created for those with managerial responsibilities in the clubs of C. Because, nowadays, the system interacts with fans, media, public institutions and the territory and “it is essential to generate value for exist in the medium-long term aiming at sustainability “.
The course, organized by the Faculty of Economics, with the master in sports marketing and management, will begin in September 2022 and will end in November. He will explore topics such as market analysis, multi-business supply and demand, planning, industrial plan, budget, ticketing, sponsorships, communication and events, sustainability, management control.
“I hope that many will enroll, because this course helps our managers to be more and more into the football product and its nuances”, declared the president of the Lega Pro, Francesco Ghirelli. (HANDLE).
Source: Ansa
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