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Football: the Serie B League lands on Tik Tok

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(ANSA) – ROME, June 27 – Youth on the pitch and beyond. League B has opened its own official account on “TikTok”, the social platform of the moment that brings together billions of users, in particular generation Z teenagers, increasingly projected towards a rapid and dynamic dimension of their interactive life.

The growth and enhancement project of Lega B is part of this perspective, always attentive to technological developments and innovative dynamics with the aim of intercepting an increasingly younger audience target. In just over 72 hours, the @legaserieb channel reached 4,000 followers, already producing numerous interactions (comments and shares): the first “field” video reached approximately 450,000 views with almost 37,000 likes.

On TikTok, moreover, there are several associates of the BKT Series with their own official page, as well as various players who play in the cadet championship.

The president of Lega Serie B, Mauro Balata, is satisfied: “We are focused on the present, but always projected towards the future – he underlined – We are experiencing a period of constant growth and, as a Lega, we are evolving accordingly. The launch of our account official on TikTok with the hashtag #proudtob demonstrates our attachment to the Serie BKT championship and everything that revolves around it: fans, enthusiasts, territories, young people … and with them we want to continue this innovative process, on and off the pitch, with the aim of reaching the large slice of the public born in the early 2000s who have already shown considerable interest in our product for some time “. (HANDLE).

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Source: Ansa

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