(ANSA) – TRIESTE, 04 JUL – The manifesto of the 54 / a Barcolana, the largest regatta in the world, has been unveiled, created by Matteo Thun, the Italian designer and architect chosen by illycaffè who is entrusted with the artistic direction for the poster of the Barcolana.
After Michelangelo Pistoletto (2015), Gillo Dorfles (2016), Maurizio Galimberti (2017), Marina Abramović (2018), Olimpia Zagnoli (2019), Lorenzo Mattotti (2020) and Ron Arad (2021), the choice fell on Thon who with her work she has interpreted the values of the regatta, the spirit with which it was conceived in 1969, and which continues to guide the organizers of the Società Velica di Barcola and Grignano.
The Barcolana is “for me the joy of human commitment. I wanted to draw on the optimism of the Regatta to create a manifesto that spoke to our human nature and expressed the importance of impressing human touch, respect and empathy in our world. and spontaneity. The imprint on the illy cup that I drew 30 years ago carries a simple message: we leave a positive impression on the world “, explained Matteo Thun.
The CEO of illycaffè, Cristina Scocchia, recalling the “strong common root” that binds the company to the territory just like Barcolana, explained that Thun has chosen “the metaphor of a fingerprint: a flow in which parallel lines flow, which at sometimes they are interrupted, forming a design that recalls the sea currents, capable of transmitting positive emotions and celebrating the importance of connections “.
Opinion shared by the president of the Sailing Society of Barcola and Grignano, Mitja Gialuz: “For navigators, currents are independent variables that must be taken into account to chart the course” and “the image also evokes an ear and reminds us of the need of listening “.
Barcolana is scheduled for October 9, 2022 in Trieste (departure at 10.30), preceded by events on land and at sea that will begin on September 30. Registration for the regatta is open from 29 June (on the website www.barcolana.it). Today 400 posters and 4,000 postcards with the poster graphics leave the Società Velica di Barcola and Grignano, addressed to the same number of yacht clubs and owners. (HANDLE).
Source: Ansa
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