(ANSA) – MILAN, 06 JULY – “Helbiz’s main investment in TV rights is and will remain Serie B for the next two seasons, which remains at the heart of the strategy”. This was stated by Matteo Mammì, CEO Helbiz Emea and CEO Helbiz Media, on the sidelines of the presentation of the new Serie B season on Helbiz Live. “We will add other second tier events to enrich the schedule, but larger investments than in B are not foreseen at the moment. They are not part of the strategy we have developed, so we will stop at Serie B which is already an important investment”, he added. .
“The balance of the first year is very positive. The results have been very good, because the fans have begun to know us, to try and trust the platform which is stable and performing. The Serie B fans come to us because we offer a concentrated product. on Serie B at a very affordable price. In my opinion it was a formula that interested many fans. “
“News for the new season? We have brought technological improvements and additional services, such as the blog, as well as a new face like Chiara Giuffrida. The prices will remain the same, very convenient, we have not raised them at all, also maintaining the cashback on mobility , because I remember that this is our core business and with that we are present in many cities “, concluded Mammì.
(HANDLE).
Source: Ansa
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