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Transfer market is passionate, but fans prefer accounts in order

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(ANSA) – ROME, 20 JUL – Football fans have no doubts: better a team with the accounts in order than an occasional sporting success. Even among the most avid fans, only one in three puts victory above financial sustainability. This is what emerges from the ‘Calciomercato: for sustainable spending’ survey conducted by the SWG company for Inrete, a Consultancy Company in Institutional Relations and Advocacy.

Conducted between 13 and 15 July on a sample of 800 interviewees who follow football at least occasionally, it reveals that 33% of them keep up to date on the team they support, 42% inquire and discuss it occasionally. 20% hear about it from others, while 5% are annoyed.

Interest increases with the heat of the cheering: 67% (+14 points compared to the average figure) of the “hottest” fans follow the transfer market. Overall, young people are more assiduous: 41% of the under 35 keep themselves constantly updated, against 23% of the over 55.

When it comes to money, clubs are generally rejected by fans: 41% spend too much or badly. In particular, 19% believe that their team is spending too much.

But there is also 19% who criticize it for the opposite reason.

However, the solidity of the accounts prevails: three-quarters of the interviewees put financial sustainability beforehand, with a transfer market attentive to budgetary needs (76%) over sporting success and pharaonic negotiations to win immediately as much as possible (24%).

This explains that for one in two respondents, the salaries of the players should be filed (50%, with a +6 points among the over 54s), before the cost of transfers (34%, +10 among the under 35s). In particular, by introducing the salary cap for each contract (32%, which rises to 39% among the fragile classes). (HANDLE).

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Source: Ansa

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