(ANSA) – MILAN, JULY 22 – Dazn prepares for the start of Serie A 2022/2023 by launching the new brand campaign “Dazn. In the life of a fan” which sees Italian football fans as protagonists and will start on Sunday 24 July . It tells of an all-Italian journey into the lives of fans, their passion and their habits, rituals that are intertwined with the new ways of enjoying events and the revolution of content. To narrate these rituals, Dazn deploys an exceptional trio made up of Diego Abatantuono, Marcello Lippi and Bruno Pizzul. With them also Diletta Leotta, Giorgia Rossi, Pierluigi Pardo and Marco Cattaneo. “For the first time we ‘turn’ the cameras towards the fans and through a story in images we turn the spotlight on their habits, making them the real protagonists of the campaign. It is a look at the football rituals in the Italian summer”, comments Stefano Azzi, CEO Dazn Italy. (HANDLE).
Source: Ansa
I have been working in the news industry for over 10 years now and I have worked for some of the biggest news websites in the world. My focus has always been on entertainment news, but I also cover a range of other topics. I am currently an author at Global happenings and I love writing about all things pop-culture related.
