(ANSA) – MILAN, 28 JUL – The Monza national racetrack is the first circuit to enter the Metaverse and it does so on the occasion of its 100th anniversary. The historic Formula 1 track will be recreated in the virtual universe and will thus be usable by fans to remotely attend events, visit the circuit and the structures reproduced in three dimensions, participate in contests related to motorsport.
The announcement was made by Alessandra Zinno, general manager of the circuit, at the Giffoni Film Festival. The official launch of the Monza Meta Circuit, the land of the Circuit in the Metaverse, will take place in September on the occasion of the Formula 1 Pirelli Grand Prix of Italy 2022.
The racetrack can be visited for free by fans in the Italian Metaverse The Nemesis. Through their computer or smartphone, users can choose an avatar and access the virtual and interactive world, taking part in immersive experiences and meeting other enthusiasts. “Last year we were the first to launch the NFTs of the Circuit and from September we will be present in the Metaverso, once again marking a record – explained Zinno – The Monza Meta Circuit will provide new opportunities for interaction not only with the public, but also with clients and sponsors “. The Monza Meta Circuit will be built by the Italian start-up Rocket Dreams through Nfactory. The factory specializing in products for the Metaverse will follow the design of the virtual environments and experiences offered to users, supported by Wheelz Magazine for the brand strategy. (HANDLE).