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League B: agreement with AdPlay for a new multimedia platform

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(ANSA) – ROME, AUGUST 10 – A further step to spread Serie B around the world and stay even closer to their fans. This is the meaning of the agreement between Lega Serie B and AdPlay Media Holding, which translates into a new technological platform capable of distributing the highlights of the championship. In this way – League B announces – fans will have an additional tool, free and available on their favorite website, to follow the Italian Championship. “Lega Serie B – underlines the president, Mauro Balata – is increasingly committed to expanding the channels of diffusion to stay close to the fans using all the tools that technology makes available today. It does so with top-level partners, as in the the case of AdPlay, demonstrating the importance of a championship which, due to its credibility, contestability and team value, has established itself internationally, as confirmed by distribution in 40 countries around the world “. The new Lega Serie B multimedia platform will be distributed through the proprietary Video Player developed by AdPlay itself, both via App for CTV (connected TVs) and within a dedicated section of the highlights.legab.it website which will always be implemented and managed. by the company in charge of the project. (HANDLE).

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Source: Ansa

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