(ANSA) – ROME, AUGUST 23 – Lega Pro and Rai Sport take the field together again. Rai has in fact been awarded the audiovisual rights of the Lega Pro for the next three years, up to the 2024/25 season, relating to the ‘National Package 1’. All the postponements of the championship on Monday evening, the Playoff matches, the finals of the Italian Cup and the Super Cup will be broadcast on Rai Sport. The consolidated marketing formula, in addition to bringing notoriety to the Lega Pro, is the right recognition for a quality work linked to the innovation and consolidation of the brand and image of the Serie C championship.
“The Lega Pro on Rai Sport is a guarantee of high visibility and professionalism for our clubs and their fans.
Through Rai we will be able to continue talking about our young football, always full of new talents, having a constant reference to the present and the future, but also to the memory and history of our country – declares the president of the Lega Pro, Francesco Ghirelli -. The football of the municipalities, together with Rai which is the history of Italy, represents a meeting point of our collective identity for sport and beyond. There could not have been a more virtuous combination “.
The Serie C weekend on Rai Sport will start on Sunday evening on ‘Domenica Dribbling’. The spectator will be accompanied to the postponement on Monday with a connection from the city where the match will be played, talking about the upcoming match and the round that has just ended. Then, the ‘Monday Night’ which will start at 20.30. A live study is planned from the stadium in which, in addition to talking about the match, the cities involved and their communities, all the goals of the weekend, services and insights on the clubs and squares of the third series will find space.
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Source: Ansa
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