(ANSA) – ROME, DEC 29 – Lega Pro has signed a strategic agreement with WeArena Entertainment Spa. For the development of the eSerieC championship, the first national project dedicated to the electronic sports market. The eSerieC championship, Lega pro informs, will become a concrete impetus for the development of the e-sports world in Italy, with the aim of making the greatest number of Lega Pro football clubs participate and aware and to involve more and more fans and enthusiasts.
“Thanks to this multi-year partnership, Lega Pro presents itself with an increasingly young, dynamic and up-to-date image – explains Marcel Vulpis, deputy vice president with responsibility for the commercial area -. Already at the end of the first year of activity we plan to present ourselves on the market as the series with the largest number of ‘export’ teams. The companies will be able to get in touch with the Gen-Z target, without forgetting the visibility opportunities that we will offer to our 60 Clubs in the field of sponsorships and social networks . It is a clear leap into the future and WeArena, already active in Italy with other eSports entertainment formats and in the digital world, will help our clubs to grow in this specific sector “concludes Vulpis. (HANDLE).
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Source From: Ansa
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