(ANSA) – MILAN, 02 MAR – Important news for TikTok which confirmed that the 3 minutes for the duration of the videos uploaded on the platform have been exceeded. Soon, users will be able to upload videos that last up to 10 minutes, a leap forward that puts Chinese social media in direct challenge with the big names in the sector, such as YouTube and Instagram. The previous limit was updated in the summer, when TikTok had increased the initial maximum time of 60 seconds to 3 minutes, in turn extended from 15 seconds since the launch of the app. “We are always thinking of new ways to bring value to our community and enrich the tiktoker experience. Last year we introduced longer videos, giving users more time to create and enjoy on TikTok,” the company said in a statement. . “Today we confirm the ability to upload videos of up to 10 minutes in length. A novelty that we hope will free up even more creative possibilities for our members around the world.” The announcement puts TikTok on a par with YouTube, which raised $ 28.8 billion in ad revenue in 2021. For its part, Meta, which controls Instagram, was inspired by TikTok to launch new video formats. Since the arrival of the Reels, in 2020, the app has implemented several features borrowed from the competition, such as the Remix function, which allows you to combine your videos with those of the most popular creators of the moment.
Last year, TikTok overtook Google as the most visited online service by users, according to IT company Cloudfare, which analyzes web traffic globally.
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Source: Ansa
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