(ANSA) – ROME, APRIL 11 – The Total Audience, the univocal measurement system of audience ratings produced on all platforms and all devices, is underway. This was announced by the president of Auditel, Andrea Imperiali, during the annual report in the Senate. The new survey is carried out by combining the sample system, which measures the consumption used by all the televisions, and the census system, capable, on the other hand, of detecting the listening of each single connected device with granularity. The Univocal Code of Video Spots also arrives, for the tracking of every single advertising spot and the reorganization of unrecognized listening, i.e. the collection and reclassification, through innovative tools, of unidentified, previously unmeasured audiences. (HANDLE).
Source: Ansa
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