Zuckerberg at Peyrano, chocolate perfume challenge in the metaverse

Missiles yesterday in Lviv, today an apparent normalcy (ANSA)

A one-off kit to create hot chocolate both in the physical world and in the metaverse, according to the concept of the ‘interoperability’ of goods so dear to him. It is the special gift received by Mark Zuckerberg, today in Turin with his wife Priscilla, from the historic Cioccolateria Peyrano.

Accompanied by the president of Exor and Stellantis, John Elkann, the father of Facebook visited the laboratory of the company founded under the Mole in 1915 and tasted the famous Turin pralines. With the special guests there was also Alessandro Pradelli, the young engineer with MBA who is relaunching the well-known brand with the help of President Elkann, a personal shareholder of the new Srl. There could not have been a better gift for the king of the internet. that the ‘Interoperable Hot Chocolate kit’ gave him. Peyrano explored the frontier of the ‘metaverse’ by combining his artisan and authentic tradition to celebrate the love story of Mark and Priscilla, which began right over two cups of hot chocolate. The kit contains cups and chocolate: for the physical world they have been hand painted with their family names and the chosen chocolate is the “Antonio” Peyrano 82% blend; for the digital world, two NFTs in the style of the famous CryptoPunk have been created on the Open Sea digital platform.

“The challenge will be figuring out how to bring these incredible perfumes into the metaverse. The technology is not yet developed as well as for the optics, but we will get there”, observed happily Zuckerberg who, immediately afterwards, went to the Egyptian Museum and then to lunch with the chef. Baronet of the Del Cambio restaurant.

Source: Ansa

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