(ANSA) – MILAN, MAY 11 – Apple puts an end to the iPod era that has changed the way people enjoy music, now streaming dominates. As reported by some US media and then made official by the same Cupertino company, Apple factories will no longer produce new iPods, specifically the latest generation Touch models. The Italian site already has the words “while stocks last”. The decision in the words of Apple’s Senior Vice President of Worldwide Marketing, Greg Joswiak, who paid a final tribute to the history of the product, underlining that now the musical experience can be lived on other devices in the house such as iPhone, Apple Watch, HomePod mini and Mac computer.
In 2021 the iPod turned 20, during which the use of music changed radically thanks to streaming platforms such as Spotify and Apple Music itself.
On October 23, 2001 Steve Jobs wrote the first chapter of the famous gadget, unveiling the first version. Apple claims that “the spirit of the iPod will survive” in all of its future projects. Since introducing the iPod in 2001, the giant has sold around 450 million of them, according to Loup Ventures, a venture capital firm specializing in technology. Last year, Apple shipped around three million iPods, a fraction of the roughly 250 million iPhones. The latest update of the music player, which has become a sort of smartphone without the telephone part, took place in 2019. “Music has always been an integral part of Apple, and bringing it to hundreds of millions of users as we have done with iPod has had a an impact that has crossed the boundaries of the music industry, redefining the way in which music is discovered, listened to and shared “ruled Joswiak. (HANDLE).
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