Xiaomi and Leica together for a ‘photographic’ smartphone

(ANSA) – MILAN, MAY 23 – Xiaomi has officially confirmed what has been said for some time: the technology giant based in Beijing will start a “long-term strategic cooperation” with the German camera manufacturer Leica. All aimed at the production of a smartphone to be released in July, probably the Xiaomi 12 Ultra. The news comes after the unconfirmed rumors about the end of the partnership between Leica and Huawei, which over the years had led to the launch of various top-of-the-range phones of the group, still under the United States ban, with photographic features derived directly from the experience of the specialized brand. In Xiaomi’s announcement there is not much information on the smartphone even if the experts talk about the presence of Qualcomm’s latest mobile processor, the Snapdragon 8 Plus Gen. 1 and sensors like the competition from Samsung and Apple. Xiaomi CEO Lei Jun said the cooperation between the two brands will lead to an “unprecedented collision and merger in optical design, aesthetics and imaging possibilities.” Lei Jun closed by confirming that “the first smartphone with a jointly developed top-range sector will be officially launched in July of this year”. The collaboration between telephony and photography brands is not new: in 2016 Huawei had started a partnership with Leica, which later also entered into agreements with Sharp. Then it was the turn of Oppo and OnePlus, who joined forces with Hasselblad while Vivo had chosen Zeiss, a name known for supplying photographic elements to many Nokia phones of the past. (HANDLE).

Source: Ansa

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