In the connected bracelets segment, Xiaomi is among the world leaders, thanks to its affordable Mi Band products that provide access to health and exercise tracking features. The Chinese brand has already sold more than 140 million units worldwide.
And precisely, this week, Xiaomi formalized its new generation of connected bracelet: the Mi Band 7. As reported by our colleagues from XDA, the Mi Band 7 bracelet was presented in China, Xiaomi’s home market.
Xiaomi launches its new Mi Band 7 bracelet: an accessory with a larger screen and improvements in tracking functions
Compared to the previous generation, the Mi Band 7 has a larger screen, which has a diagonal of 1.62 inches, still AMOLED type. A larger screen means the product can therefore display more information. And Xiaomi has adapted the GUI to this larger size.
According to XDA’s explanations, the Chinese brand has also launched a hundred new dials, and offers some designed to minimize energy consumption when the screen is permanently on.
Xiaomi also reportedly came up with new improvements for the physical activity tracking feature, which supports 120 modes (types of exercise).
On the Mi Band 6 bracelet, one of the main novelties was the presence of an SpO2 sensor that allows monitoring the level of oxygen in the blood. On the seventh generation, this function is improved since it allows continuous monitoring throughout the day, and can alert if an abnormally low level is detected.
Charging is done via a magnetic charger and in terms of autonomy, Xiaomi indicates that its bracelet can last 15 days in normal use, and 9 days in intensive use.
Currently only available in China
Unfortunately, at the moment the Mi Band 7 bracelet is only announced for China. And it is not yet known when it will be available in Europe and North America. And it is always possible that the product that will be offered in our region has significantly different characteristics.
In the Middle Kingdom, the Mi Band 7 costs 239 yuan, the equivalent of 33.55 euros. There is also a version with an NFC module which costs a little more.
Xiaomi: number 2 in the wearable market
As IDC data shows, in the last quarter of 2021, Xiaomi was number 2 in the global wearables market (connected accessories to be worn on your person) which includes all wearable accessories, such as watches, bracelets, headphones without thread, etc.
According to this data, Apple was in first position, with 59.7 million units shipped, and a share of 34.9%. Xiaomi, meanwhile, is number 2, with 14.6 million units shipped, and an 8.6% share. Samsung was in third position.
In its report, IDC nevertheless mentions a drop in sales of the brand’s bracelets. “With the decline of Xiaomi’s wristbands, the company was able to grow and maintain its market leadership position by focusing on watches, which doubled in volume during the quarter, as well as hearing aids”the document reads.