(ANSA) – MILAN – Meta, the parent company of Facebook, changes its internal rules to censor negative comments, driven feedback, on pages of companies that sell products or services. A problem, that of ‘fake reviews’ that affects all the main e-commerce sites, including Amazon. Meta has therefore launched a new policy to ensure that reviews are based on real experiences and to remove irrelevant, fraudulent and offensive ones, introducing five rules that must be respected by users, under penalty of cancellation of the review and, in case of repeated violations, the permanent ban from all the platforms of the group. Reviews must not deceive, defraud, or exploit posts for a financial or personal advantage. ‘Driven’ reviews, i.e. written in exchange for monetary payments, gift cards or refunds by the seller, both in a positive and negative spirit, are prohibited. Opinions must be based on direct experience with the product and the seller.
Reviews with inappropriate content, whether it is violent, discriminatory or provocative, or contains spam are also prohibited. Facebook said it may take some time for its complex mechanisms to learn to apply the new standard correctly and consistently. “But as we collect new data, our machine learning models, automated technology and human reviewers will improve in their ability to ensure that our community feedback tools, especially reviews, maintain their integrity, relevance and authenticity. “. Facebook pointed out that over 200 million businesses connect with their customers through its apps. (HANDLE).