Decathlon is one of the most popular companies in the sale of electric bikes. But until now, the brand has limited itself to models at sufficiently competitive prices to appeal to as many people as possible. Its latest model is aimed at the wealthiest and sportiest. The Stylus All Mountain, as its name suggests, is a mountain bike. And its price exceeds 4000 euros.
Of course, an electric bike costs more than a traditional bike. But for its use, it is necessary to take into account the savings made on a car or on a subscription to public transport. This is why a model between 1000 and 2000 euros can be interesting (there are also reconditioned electric bikes). But at 4000 euros and for specific use such as mountain paths, the latest model from Decathlon does not play in the same court.
The reasons for its price
As presented by our colleagues from 01Net, All Mountain customers will still get their money’s worth. The mountain bike is equipped with a Bosh brand electric motor, with a capacity of 625 Wh for a torque of 85 Nm. Enough to offer enough power. As for the suspensions, here again, Decathlon went to a reputable brand. The equipment manufacturer RockShox has fully suspended the mountain bike frame for optimum damping.
Finally, only the frame, imported from a Taiwanese supplier, does not provide any guarantee of reliability on paper. It is in particular on this part that Decathlon has made savings. The competition, on average, displays its products 2000 euros more expensive. Enough to give the Stylus All Mountain a strategic place. But in a few days, a competitor straight from Intersport will arrive.
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In the meantime, on the Decathlon store, this mountain bike joins two other models over 4000 euros. Its Gravel, at 4500 euros, also has very good equipment (hydraulic brakes) as well as a range of 120 kilometers in hilly terrain (250W battery). At this kind of price, Decathlon has set up a long-term rental offer at 129 euros per month (with insurance). Again, a strategy that brings the electric bike market closer to that of cars.
Soon a connected “Magic Bike”
In the Decathlon news, on electrically assisted bicycles, the biggest news came last week with the presentation of Magic Bike. Under the B’Twin brand, the brand unveiled its first concept of Connected pedelec, which is supposed to improve security. Wireless recognition system, by key or smartphone, alarm… all with a screen in the center of the handlebars, a range of 90 kilometers and an automatic gearbox “who takes care of everything”.
It’s only a concept at the moment, but the project is concrete and the bike should arrive soon enough. Already, Decathlon has imagined a system of removable batteries, so that customers can choose between a model with a single battery (30 km of autonomy) or a model with batteries (60 to 90 km of autonomy).
“Our mission is to put as many people as possible on bikes or scooters, to help all everyday heroes to take the step of soft mobility by facilitating your journeys”, commented the people in charge of the Magic Bike project. Can’t wait to find out the price.
Source: Presse-Citron
I am a technology author with 8 years of experience in journalism. My writing covers the latest technology advancements and trends, drawing on my expertise in news journalism and social media platforms. I have contributed to major media outlets such as The New York Times, The Wall Street Journal, and Reuters.
