(ANSA) – MILAN, June 27 – Instagram, a social media owned by Meta, has activated a new method of identity verification for subscribers in the United States, which uses Artificial Intelligence. This will be used to verify the age of users and prevent minors from coming into contact with unsuitable or prohibited content. In fact, it is not uncommon that, in order not to incur limits, many children change their date of birth after enrollment, pretending to be of age. To reduce this scenario, the AI system adopted by Meta will come into play just when a user, in the profile settings, changes the age, originally set below 18 years, to insert a higher one. At that point, the social network will ask you to verify it using one of three options: upload your identity document, record a selfie video or ask mutual friends to confirm your age. “We are testing this method to make sure that teens and adults have the right experience for their age group,” they explain from Meta. “We partner with Yoti, a company specializing in online age verification, to ensure people’s privacy.” According to The Verge website, Yoti’s technology is less accurate for women and people with dark skin. Furthermore, for children under 24, the estimates could be less than 2.5 years. A 2020 analysis of Yoti’s system by a third-party nonprofit still found 98.89% confidence in a global test to detect people under 18 or over or under 25. In addition to testing the new menu of options to verify people’s ages, Instagram also uses Artificial Intelligence to distinguish between teens and adults. “AI helps us prevent teens from accessing Facebook Dating, adults from texting minors, and children from receiving only limited advertising content,” the group continues. “Our goal is to expand the use of this technology more widely across all of our services.”
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