Meta, the parent company of Facebook, warned employees to expect an economically difficult second half of the year. Reuters reports online, the newspaper would have obtained an internal note written by Chris Cox, chief product officer of the group. The manager explains that the new privacy policies undertaken by tech giants, especially Apple, have made it more difficult for advertisers to reach their audiences on Meta’s platforms, thus reducing investment and revenue. Cox added that the company is facing “serious times and headwinds”, noting that the difficulties will not fade anytime soon. “We need to work flawlessly in a slower-growing environment, where teams shouldn’t expect large influxes of new engineers and budgets.”
To offset the impact of Apple’s update, which limited Facebook’s ability to target ads to specific audiences on iPhone, Cox said the company is pushing hard to monetize with TikTok’s competitor Instagram Reels. , also investing in Artificial Intelligence to analyze the habits and customs of subscribers and thus provide analysts with useful data for user classification.
Meanwhile, in the last few hours, Facebook has introduced two innovations aimed at groups. The first concerns a new side menu designed to simplify access to favorite groups.
The second is the introduction of channels. Group administrators will soon be able to open three types of channels on Facebook: chat, audio and feed. In particular, the latter will allow you to create subgroups within larger circles, for example to gather fans of the same team into a general group dedicated to a sport.