For the first time, on a global level, revenues from e-commerce could be reduced. According to the latest prediction of Statista Digital Market Outlook entitled “From the frenzy to the fall: is eCommerce back to normal?” for 2022 there is a forecast of a 2.5% decrease compared to 2021.
The negative growth needs to be contextualized as part of the previous forecast for 2022, which predicted $ 481 billion more in revenue by the end of the year. The current forecasts speak instead of 3.748 billion dollars of revenue. The estimated figure is therefore a decrease of 2.5% compared to 2021: from 3,843 to 3,748 billion dollars, in fact.
“Supply chain problems are the biggest weakening factor but inflation also plays a significant role in the downward revision – explains the analysis – However, the market is now forced to face substantial questions about how to move forward. While there are many headwinds right now, we still believe that online stocks will eventually pick up and revenue growth will get back on track. “