Amazon would be taking inspiration from TikTok to further grow its ecommerce business. According to the Wall Street Journal, the giant founded by Jeff Bezos is testing a vertical scrolling mode consisting of short videos and shopping-themed photos, which it also includes the link to purchase the products available on the platform. The feature, which for now is called Inspire, was discovered by Watchful, an Israeli company that operates in the field of artificial intelligence, and is evaluated internally by employees of the Seattle company.
It is not the first time that a large technological company has been inspired by TikTok, the social network with the highest growth rate and which has been able to conquer especially among the youngest, as confirmed by the latest analysis by the American Pew Research Center. In the wake of the news of TikTok there is above all Instagram, of the Meta-Facebook group, which on the Chinese app is competing for the popularity of influencers but also for the mode of interaction with short videos. According to the latest Pew Research Center survey, 67 percent of young Americans surveyed said they were using TikTok and 16 percent that they were “almost constantly” on the platform. Instagram and Snapchat follow closely, with 62% and 59% of teens confirming they are using them, respectively. While Facebook is losing more and more ground among young people: only a third of teenagers in the United States use Mark Zuckerberg’s social network, after reaching its maximum diffusion in 2015, with 71%.
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