(ANSA) – MILAN, AUG 22 – Apple could integrate the ads into its navigation app, Maps, from 2023. This was stated by Bloomberg’s Mark Gurman, who is usually very well informed about the news regarding the Cupertino giant. The news is expected to be announced at Apple’s fall event, where the new iPhones 14 will be showcased. In the latest edition of the Power On newsletter, Gurman says Apple’s engineering team has already started preparing the software to support the announcements. .
Gurman previously reported that the company had tested an internal version of Maps that included advertisements. Specifically, Maps will not display traditional banners while browsing, but only in sponsored search results. A restaurant chain, for example, might invest to appear in the top spots when searching for words like “burger” or “pizza” to get the list of businesses nearby or in a certain place. The Macrumors site notes that a similar lineup, made up of sponsored ads, is already in place for apps like Google Maps, Waze, and Yelp. Apple already offers the ability to place ads on the App Store. Developers can pay to place their software at the top of certain lists, by category and type of app. Gurman suggests that Apple has new expansion plans for its ad revenue which, to date, generates about $ 4 billion annually. A figure that the company would like to raise at least $ 10 billion annually. (HANDLE).