Google, new algorithm against inaccurate sites and clickbait

Cagliari, fire near the station and houses extinguished by the fire brigade (ANSA)

(ANSA) – MILAN, AUGUST 22 – An important update for Google’s search algorithm is coming, with which the giant will penalize sites and content that spread inaccurate, unverified and hoax news. The company’s focus is above all on clickbait, or the practice of creating content specifically to gain user positions and clicks, often using titles that do not reflect the news reported. Starting today, the Helpful Content Update will be released globally for English-speaking users, while a second one is scheduled for the next few weeks in other languages. In a post, the Mountain View company explains that credible content will be rewarded and that it helps people, “helpful” in fact, as well as the most reliable reviews. “Many of us have experienced the frustration of visiting a web page that appears to have what we’re looking for, but doesn’t live up to our expectations,” writes Google. “We work hard to make sure the pages we show on Search are as useful and relevant as possible. To do this, we are constantly refining our systems – last year, we rolled out thousands of search updates based on hundreds of thousands of tests. quality, including assessments where we collect feedback from human reviewers. ” With the novelty, educational content, entertainment content, reliable websites for shopping and pages related to technology will be rewarded, preferring original sites, containing reviews and insights. (HANDLE).

Source: Ansa

Share this article:

Leave a Reply

most popular