YouTube challenges Apple and Spotify, launches podcast page

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(ANSA) – ROME, AUGUST 23 – YouTube challenges Apple and Spotify, launches a page dedicated to podcasts. The section debuted at the end of July and is still being implemented, as reported by the specialized site 9to5Google. It can only be accessed in the US through the Explore section and features programs and channels that already have millions of subscribers, such as The H3 Podcast or the podcast of Logan Paul, youtuber and former US boxer.

The page is currently not as sophisticated as rival podcast platforms. A Cumulus analytical sociity study released in May found that YouTube is already overtaking podcasts from Apple and Spotify, thanks to the rise in video podcasts and ease of use, so perhaps it is more beneficial for the platform to stick to one format. that the public already knows.

The presence of YouTube in the podcast arena could reshuffle the games. Apple was the first tech giant to enter the industry, launching podcasts in 2005. Spotify began aggressively pursuing podcasting in 2019 with technology acquisitions and star deals. According to a study by the Interactive Advertising Bureau, the entire podcast industry exceeded $ 1 billion in 2021. While the latest figures from Nielsen certified that streaming has beaten cable TV for the first time in the United States.


Source: Ansa

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