(ANSA) – MILAN, AUG 26 – The story of BlackBerry, the company behind the famous smartphones with extended keyboards that marked an era of mobile telephony, becomes a film.
As anticipated by Variety, the “BlackBerry” film will tell the story of Research In Motion, better known as Rim, the Canadian mobile phone company, which in 2013 changed its name to BlackBerry. In the cast Jay Baruchel (This Is The End) and Glenn Howerton (It’s Always Sunny in Philadelphia). For Variety, although it’s not confirmed, they will play the company’s founders and co-CEOs, Mike Lazaridis and Jim Balsillie. The script is based on the book ‘Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry’ by The Globe and Mail reporters Jacquie McNish and Sean Silcoff. Seeing as the book was released in 2015, the film will likely include the most recent failed attempts to revive the brand, which took place in the following years.
Founded in 1999, Rim achieved success in the early 2000s, during which time it reached over 40% of the entire mobile phone market. Designed for business users, in the era of text messages and the first instant messaging services, the BlackBerry managed to conquer a much larger slice of the public, thanks to a pocket-sized format that however provided for the presence of a physical keyboard. The arrival of iPhones and the app market began to mark a first setback for the brand, which even with the adoption of Android, instead of the proprietary operating system, could not recover. Currently, the BlackBerry brand is in the hands of the OnwardMobility company, which bought it from the Chinese Tlc. At the beginning of 2022, the company confirmed that it will not produce any BlackBerry smartphones, after rumors announcing a return. (HANDLE).
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