Apple is very interested in virtual reality and augmented reality. And although the company has never admitted it, there are many sources that indicate that it is currently developing a product in this category.
But unfortunately, according to an article by 9to5Mac, which relays a memo allegedly written by analyst Ming Chi Kuo, Apple’s AR / VR team is currently facing some difficulty, which has led to a postponement. of the series production of the first helmet.
Specifically, based on evidence from the supply chain, the analyst believes that mass production of Apple’s first AR / VR headset will begin in the last quarter of 2022, when it was scheduled to begin as early as second trimester.
This delay in production would be due to the design designed by Apple, which would be too complex. The good news is that obviously the Cupertino company intends to offer a product that will stand out, with design requirements. “Much higher than the products of competitors. ” Ming Chi Kuo also reportedly explained that Apple will have a good ecosystem of software and services at launch.
Of course, for the moment, this information should be considered with caution, since it does not come from an official source. But in any case, if Apple launches a virtual reality or / and augmented reality headset, it will compete directly with Facebook, which should exacerbate the tensions between the two companies.
Future competitor of Facebook on AR / VR
After the acquisition of Oculus, Facebook made AR / VR a priority. Today, the number one in social networks is also one of the main players in this field. While it already markets VR headsets, Facebook is also developing augmented reality glasses.
And the stakes are high, because for Mark Zuckerberg, in a few years, augmented reality glasses will replace smartphones. When this happens, Facebook will have its own platform and will no longer be dependent on those of Apple and Google, as is the case today on smartphones.
Moreover, recently, Facebook decided to give an overview of the prototypes it designs in its laboratory dedicated to AR / VR. The company also markets connected glasses in partnership with Ray-Ban. These aren’t augmented reality glasses yet, but it’s still an important step towards bringing real AR glasses to the market.
I am a technology author with 8 years of experience in journalism. My writing covers the latest technology advancements and trends, drawing on my expertise in news journalism and social media platforms. I have contributed to major media outlets such as The New York Times, The Wall Street Journal, and Reuters.
