October the number of global social media users exceeded 4.5 billion people. Growth has slowed over the past three months, but the global total continues to grow at a rate of 1 million new users per day. Among the different platforms, the growth of TikTok stands out. These are the data contained in the Digital 2021 October Global Statshot report by DataReportal, published in collaboration with We Are Social and Hootsuite. According to the analysis in the last year, that of the pandemic, 400 million users have joined the social networks (+ 9.9%).
To get an idea of the phenomenon, just think that the world population at the moment is 7.89 billion – explains the report – and has grown by 80 million people in the last year.
According to current trends, by the first half of 2022 60% of the world population will have a social account. Among the various platforms, the growth of TikTok stands out, which has recently entered the social media club with more than 1 billion users, taking only five years for this climb. To confirm the growth, the forecasts in recent days by the analysis company Talkwaker which explained how the Chinese platform is destined to become the leader of social media in 2022. A curiosity: Snapchat, which had a decline on Wall Street due to disappointing results of the quarterly report, on the other hand, is strong in India with almost 116 million users, that is 21% of the global user of this social network.
With the increase in users, the report says, the audience of people to show their advertising spaces is also growing for social networks: 825 million users over 18 for TikTok and 3 billion users for Facebook, in the case of Zuckerberg’s social network is almost half of the world population. And the cost of advertising has grown 33% over last year. The research also revealed data relating to the use of the internet and devices. More than two-thirds of the world’s population uses a smartphone, an increase of 1.9% year on year to 5.29 billion people in October 2021. In general, 4.88 people access the internet. billions, that is 62% of the world population, in China alone they are one billion.
Compared to last year’s surveys there are 220 million more (+ 4.8%), of which 70 million in China (+ 7.5%) but, explain the authors of the report with Covid-19 which continues to hinder research , the actual figures could be significantly higher. Finally, among the most profitable apps of the third quarter of 2021 are Disney +, YouTube and Tinder, while the most downloaded are VPNs. There has also been a growing interest in podcasts: one in five users between the ages of 16 and 64 listens to one per week, with a prevalence among young women.
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I have been working in the news industry for over 10 years now and I have worked for some of the biggest news websites in the world. My focus has always been on entertainment news, but I also cover a range of other topics. I am currently an author at Global happenings and I love writing about all things pop-culture related.
