Amazon is the latest company, in chronological order, to want to focus on the audio market, following in the footsteps of Clubhouse. According to some documents viewed by The Verge, the new product is a cross-platform app known as “Project Mic”. The goal, it seems, is to combine various audio and music components from Amazon’s vast ecosystem, including Audible, the Alexa assistant, the Amazon Music catalog, and Twitch, into a unified service, capable of distributing radio programs. live online.
Amazon imagines the platform as a social center focused more on music than on live audio chats, with open interludes, in which every listener can intervene, if authorized by the moderator. This would set it apart from Clubhouse and other competitors, such as Twitter’s Spaces, which follow the same metrics as chat rooms by topic. According to sources, Project Mic will also have the ability to target rooms by interests but with the addition of a search based on hashtags, artists, songs and musical genres.
That would put it in competition with Spotify, which has invested heavily in the podcast space in recent times and has modeled many of its in-app shows and features to be more like radio. Moreover, just Spotify has launched, for now in the United States, a gadget for cars, called Car Thing, with a touch display and designed to be hooked to the vehicle speakers and transmit content taken from the internet. Amazon had preceded a similar move with the much more minimalist Echo Auto, and also available in Italy.
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