Apple Wireless Headphone Sales Down 33.7% QoQ, World Market Share Down 13%
Apple has reduced sales of headphones by a third / Фото: Pixabay, Apple
Apple shipped 26.8 million AirPods for the quarter in 2020, and 17.8 million in 2021.
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Apple’s share in the global market fell from 37.6% to 24.6%, Samsung’s share increased and ranks second after Apple to 12.7%, writes Canalys.
Samsung headphone sales for the year increased from 7.7 million to 8.7 million devices. Sales of Xiaomi headphones decreased by 21.3% – from 6.3 million to 4.9 million
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Analysts explain that Apple’s drop in sales can be explained by the fact that buyers are waiting for the next generation of headphones and are in no hurry to buy current models.
Secondly, Galaxy Buds 2 from Samsung are more popular than Xiaomi, which has not expanded its lineup under the Redmi brand.
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At the same time, the demand for compact wireless TWS headphones is growing, and models from various companies are entering the market, for example, Jabra, Sony and JBL at relatively low prices.
We will remind, earlier we wrote that Apple will start selling smart watches with LTE support in Ukraine.
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Source From: Segodnya
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