(ANSA) – MILAN, DEC 22 – The Italian population connected to the internet is growing. According to Audiweb data, relating to the month of October, 44 million and 91 thousand people, aged two and over, have connected to the network at least once. A percentage equal to 74.8% of the reference slice. For most of them, 90.3% of adults, navigation took place with mobile devices, smartphones and tablets and lasted, on average, 50 hours and 42 minutes over the course of the month.
Audiweb’s “total digital audience” on an average day in October is 36.5 million individuals aged 2 and over who went online for 2 hours and 15 minutes per person. As for devices, on the average day, 13 million used a computer (22% of users aged two and over) and 33.4 million used a mobile device (77.4% of individuals aged 18 to 74 years) ).
From the data on the geographical origin of Italians online, on the average day in October it appears that 10.3 million citizens were connected from the North West (64.8% of the reference population), 7 million from the North East (61.3% ), 7.4 million from the Center (63.4%) and 11.8 million from the South and Islands (59.2%).
The use from smartphones and tablets again generated over 80% of the total volume of online time (83.8%), also keeping the average consumption per person stable in everyday life, which reaches the greatest involvement among 18-24 year-olds ( 2 hours 36 minutes on the average day from Mobile) and 25-34 year olds (2 hours 22 minutes). Audiweb also designs a scenario on the purpose of internet access. The first category is “Search” (which groups search engines) with 41.2 million unique monthly users, then “Internet tool / Web Services” (dedicated to services and tools available online) with 39.3 million users and in third place “Video / Movies” with 38 million users. (HANDLE).
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Source From: Ansa
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