(ANSA) – ROME, JANUARY 26 – An effective strategy for the internationalization of SMEs “requires a reliable analysis of the real commercial potential of its products in other countries. To help companies take full advantage of this transformation, and to support the Italian production system, for some years now Google has made Market Finder available, a no-cost tool that allows small and medium-sized enterprises to identify which countries have the greatest potential for exporting their products “. This is explained by Google who announces: “Today Market Finder is enriched with new features based on Artificial Intelligence. By carrying out a test divided into six steps, it is in fact possible to calculate their Export Readiness Score, a score that reflects the level of preparation of your company. for exports, with personalized recommendations to accelerate your internationalization process.
According to a new research by the Digital Export Observatory of the Politecnico di Milano, in 2021 the digital export of Italy had an estimated growth of + 15% in B2C and 6% in B2B, respectively reaching the value of 15.5 and 135 billion euros. Leading this digital growth is fashion (53% of the total), followed by the food sector (14%) and furniture (8%). Today – explains Google – we are also announcing a new collaboration with the Ministry of Foreign Affairs: “Think Global, Export Digital”, an acceleration program for exports that will offer training to experienced Digital Temporary Export Managers (D-TEM). in business internationalization strategies with prevalent use of digital tools and channels. The aim of the courses held by Google will be to provide D-TEM professionals with the necessary tools to bring businesses online also abroad, and to improve the activities of companies through a digital internationalization strategy. The “Think Global, Export Digital” program will be made available to D-TEM in the coming weeks by the Ministry of Foreign Affairs through its own channels “. (ANSA).
Source From: Ansa
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