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Vespa, with Lego celebrates Made in Italy excellence

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Made in Italy excellence celebrated in a ‘brick’ version, with the Vespa con Lego project dedicated to Vespa 125. The new ‘LEGO Vespa 125’ set was in fact created to celebrate the engineering and stylistic avant-garde of Vespa, a cultural and of elegance for export all over the world. Just like the original, the LEGO brick model, which will be available in March, is packed with details, such as the bouquet of flowers in the basket on the back, the spare wheel, the removable engine hood, the handlebar with steering wheel and the tripod. Even the pastel blue hue is a reference to the shades of the 60s and the Vespa world.

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“Working with the Piaggio team to create this masterpiece of the world of two wheels – commented Florian Muller, Senior Designer of the LEGO Group – was an incredible experience. The design part of the set that impressed me most was the reproduction of the details of the original model, an opportunity to celebrate the classic 1960s Vespa. In the conception phase, this model took me back in time, inspiring my imagination and creativity. We hope that the experience will be the same for the fans”.

For the set, the two brands relied on Guido Meda and Vera Spadini, who presented the event at the Piaggio Museum in Pontedera. The two drivers, thanks to their expertise in the field of two wheels, accompanied the spectators connected to the live streaming, on a walk through the stages that marked the history of Vespa and the LEGO Group.

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A twin model of the LEGO Vespa 125 in 1: 1 scale, made by LEGO Certified Professional Riccardo Zangelmi, will also arrive on the streets of Milan during Fashion Week. From 25 February until 3 March, passers-by and fans of two wheels and the brick, will be able to see the Vespa in 1: 1 scale up close in the POP UP in via Montenapoleone, set up as early as 24 February to broadcast the live broadcast on a large screen of the event in Pontedera. The LEGO Store in Milano San Babila, in Corso Monforte, will instead host the master builder Zangelmi for a live building, offi and tomorrow at 11 and 19. The artist will make a helmet (wearable) and a spare wheel in 1: 1 scale .

Source: Ansa

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