“The ‘Rome on the safe road’ communication campaign – created by Roma Servizi per La Mobilità, in collaboration with the Department of Mobility and Rome Capital – will start on Monday 20 February to make citizens aware of compliance with the rules and to behave correctly in guide”. Councilor Eugenio Patanè writes it on facebook. “The campaign will focus on three messages – he adds – avoid the use of alcohol before driving; avoid distractions using the smartphone and respect the speed limits. The three posters on which the campaign is centered, which you can see in this post, will be posted throughout the city and will be displayed on the tables of Atac buses, on large LED systems, on buildings undergoing restoration, and on the poles and bus shelters at stops.
There are also posts on institutional social networks and radio announcements. These are some numbers of the campaign that will be “on air” for about a month and then will be repeated periodically throughout the year: 1000 posters distributed throughout the territory; panels installed on 200 bus poles, 139 LED shelters, 16 large LED systems on historic buildings and 400 bus tables”.
Source: Ansa
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