The twentieth edition of Auto Shanghai 2023 ended after 10 days of opening with a total of 906,000 visitors to the national exhibition and convention center of the metropolis, after literally invading the 360 thousand square meters of exhibition where 1,413 vehicles were present.
Auto Shanghai 2023 received more than 13,000 Chinese and foreign journalists and 151 conferences were held during the two press days (April 18 and 19). As the organizers communicate, the event – which had the theme ‘Embracing the new era of the automotive industry’ – saw the world debut of 93 models, including 28 cars from non-Chinese manufacturers. 64 concept cars were added to these innovations, many of which (and this is one of the most interesting signs) presented by Chinese companies.
A trend confirmed by the fact that numerous domestic automakers gained great popularity at Auto Shanghai, demonstrating (with crowds at the stands and positive comments on social media) the overall increase in popularity recognition of Chinese brands in the area of NEV (new energy) vehicles i.e. electric and plug-in.
In many cases the companies have exhibited the ‘Chinese Proprietary R&D Technology’ certification, demonstrating – the organizers underline – that local brands have made a qualitative leap and are able to dialogue with the rest of the world in the field of new energies and of smart technologies.
Electrification and digital transformation were therefore the main theme of almost all the car conferences debuting at Auto Shanghai 2023. And the number of Nev models presented exceeded that of traditional vehicles with internal combustion engines for the first time.
However, the organizers point out that in the meantime, as the market reflects, it was the models with internal combustion engines that firmly occupied the central position on most exhibition stands. The balance sheet of this edition of Auto Shanghai shows that the growing number of China-specific products and technologies presented at the event must be considered a sign of the maturity of the Chinese automotive market and the growing maturity of its consumers.
This is also demonstrated by the fact that the foreign brands present in China agree on the fact that in order for products to be successful, they must be developed only on the market where purchasing decisions are made, i.e. the internal market of the country.
On the other hand – commented the organizers of Auto Shanghai – the Chinese manufacturers are accelerating their global strategies and their methods of ‘going abroad’ are becoming increasingly diversified.
Companies that have increased the competitiveness of brands in terms of products, technologies and even the value chain, also indicating that the internationalization of China’s automotive industry has entered a new phase.
Source: Ansa
I am an author at Global happenings and I mostly cover automobile news. In my time working in the automotive industry, I have developed a keen interest in the latest developments and trends. My writing skills have also allowed me to share my knowledge with others through articles and blog posts.
