(by Cinzia Conti) Once again for the long weekend of 2 June, the Italians demonstrate that they prefer Italy as a destination for their vacation and once again tourism proves to be a more than resilient sector. This is demonstrated by the beaches of Romagna which, despite the recent wound from the floods, are holding on and awaiting the tourists with the cry of “tin bota”. As the Minister of Tourism Daniela Santanchè explained from Rimini in recent days, “everyone is at work so that no cancellations arrive. It must not happen that after the tragedy that has occurred, we also face an economic tragedy. This is a people that lives on tourism and therefore we must support and help them”.
According to a survey by Federalberghi, over 15 million will travel on 2 June and the preferred location will remain their own country in 94% of cases. When choosing the type of holiday, the seaside resorts will be the ones literally taken by storm. 41.8% will choose the sea, 26.2% will prefer cities of art, 12.7% will go to mountain resorts.
The average per capita expenditure, including travel, accommodation, catering and entertainment, will amount to 454 euros, of which 425 for those who will remain in Italy and 917 for those who will go beyond the border.
The average stay will be around 3.1 nights and this will determine a tourist turnover of approximately 6.88 billion euros.
“Judging by the turnover that this bridge will produce, we can actually speak of recovery – explains the president of Federalberghi Bernabò Bocca – but it is to be hoped that it will be a strong lever for Emilia Romagna, the region that has suffered the very hard blow of the flood and which, despite everything, will remain open to tourism during this bridge, revealing itself as an exceptional example of resilience”. The accommodation will see an affirmation of the house of relatives or friends with 28% of the demand. Followed by hotels with 23.9%, bed & breakfasts with 22.2%, home ownership with 12.4% and residences with 3.9%. The main motivation for the holiday will be rest and relaxation (66%), followed by enjoyment (35%). 22.8% of Italians will take advantage of this opportunity to join their families. Other reasons that guide the choice of vacation are habit (14.2%) and a visit to exhibitions, museums and fairs (9.3%). Three out of 4 holidaymakers will use their own car to travel to the holiday destination. 10.4% will travel by plane and 6.1% by train.
Among the people interviewed who will not go on vacation, 45.3% revealed that they are not leaving for economic reasons; 18.4% for family reasons and another 10.6% for health reasons. “We cannot overlook – concludes Bocca – the percentage of Italians who have decided not to leave for economic reasons.
Until this gap is bridged, we will not have achieved the main objective: to ensure that the primary and vital need of a journey is within the reach of all our fellow citizens”.
Source: Ansa
I am an author at Global happenings and I mostly cover automobile news. In my time working in the automotive industry, I have developed a keen interest in the latest developments and trends. My writing skills have also allowed me to share my knowledge with others through articles and blog posts.
