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Tuesday, January 31, 2023

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Ducati, from Borgo Panigale to Dubai with the DesertX

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From Borgo Panigale to Dubai to present the new DesertX as a world preview.
The appointment is set by Ducati for December 9, when, simultaneously with the digital Ducati World Première that will be broadcast on the Ducati website and on the YouTube channel, the DesertX will be unveiled to the public in the presence of the President of the Emilia-Romagna Region. , Stefano Bonaccini and Francesco Milicia, VP Global Sales and After Sales Ducati. The event will be held at the Dubai Opera, at the foot of the Burj Khalifa Tower.

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Ducati will be present at Expo 2020 Dubai together with all the brands of the Emilia-Romagna Motor Valley to represent the excellence of Made in Italy in the car and motorcycle supply chain.
The world premiere of the DesertX, in fact, is also part of a program designed to promote the Motor Valley internationally, through a journey through history and Italian automotive and motorcycle news.

A round table is also scheduled for 9 December in which the representatives of the Motor Valley brands present in Dubai will have the opportunity to meet with the guests and the press to make Motor Valley, the Italian system, the Italian system known at an international level. ‘Emilia-Romagna and the entire regional production sector.
The two and four wheels arriving from the Motor Valley will remain on display at the Dubai Opera for the whole day, and then, the following day, take part in a parade that from Dubai will reach Abu Dhabi, where the last stop will be held over the weekend. of the Formula 1 Championship.

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Source From: Ansa

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