Fiat Grande Punto Kartell is the protagonist of the Salone del Mobile in Milan, scheduled until Sunday 13 April, at the Kartell stand. Fiat and Kartell are two Italian realities that have already had the opportunity to collaborate in their history: in the 1950s, Kartell designed the legendary brought to the first generation of the Fiat 500. Over the years he then evolved by proposing projects such as the Fiat 500E Kartell in 2020, created together with the Fiat Style Center. Today, this creative laboratory continues its path with the Fiat Grande Panda Kartell.
At first glance the car is well recognizable: the livery is distinguished by the vibrant red color that transmits energy and passion, recalling Kartell’s visual identity.
To obtain a bold and impactful visual effect, the car also has chromatic contrasts reproduced from the red shade of the outside to the exclusive Tasmania Blue of the interior.
The union of these two colors creates a sophisticated pop effect and reflects meticulous attention to attention.
The Kartell logo is characteristic which becomes a central decorative element, positioned in strategic points such as the rims, the rear and the third upright. Inside the passenger compartment, branding is used in a nice way with the thermo-bus “KK” monogram which gives a three-dimensional effect and characterizes all coatings. The latter are made with cutting -edge fabrics, such as the pop Mélange Canvas and the use of Polycarbonate 2.0, a second generation polymer derived from renewable sources, is widespread, known for its transparency, resistance and lightness that has become the emblem of the most iconic and sustainable products of Kartell.
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Source: Ansa
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