Basf acquires Horta and strengthens itself in digital farming

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(ANSA) – MILAN, 01 JUN – Basf has announced the acquisition of Horta Srl, an Italian company specializing in digital solutions for agriculture, after a long-term partnership between the two companies. “With this operation, BASF Agricultural Solutions – reads a note from the group – confirms its commitment to expand its portfolio, investing in digital solutions which, by supporting the work of farmers, make agriculture more productive and respectful of environment.

Today the agricultural sector makes more and more use of digital farming services, which make it possible to optimize the use of production factors, putting into practice the principles of precision and sustainable agriculture “.

Founded in 2008 as a spin-off of the Catholic University of the Sacred Heart, Horta is recognized on the market for the development of Decision Support Systems (DSS) with a high innovation content for important crops including vine, tomato. , cereals and olive trees.

“Ability to innovate and commitment to increasingly sustainable agriculture – commented Alberto Ancora, Vice President Basf Agricultural Solutions of the South Sub-Region – have united us since the beginning of our collaboration. Now we are ready to start a new phase and intensify our activities in digital farming, favoring access to new markets thanks to Horta’s advanced technological solutions “.

The continuity of Horta’s business will be guaranteed by the current structure, by the managerial organization and by the brand recognized in the agri-food market. Regarding the acquisition, both parties have agreed not to disclose the purchase price. (HANDLE).

Source: Ansa

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