Hollywood celebrities lit up at a pretentious and glamorous party, demonstrating luxury and carelessness
New Gucci Love Parade campaign with Snoop Dogg, Jared Leto, Miley Cyrus and other celebrities / Photo: Gucci
While Jared Leto was nominated for Worst Actor for his role in The House of Gucci, in the Hollywood Golden Age-inspired Gucci Love Parade campaign shot by photographer duo Mert Alas and Marcus Piggott, he and other celebrities are having a blast at the real party of the century.
Through the lens of Mert & Marcus, Gucci creative director Alessandro Michele brought to life the idea of carelessness and hedonism: food is scattered around the large dining room, hinting at the irreverence and freedom-loving character of the party guests, instant joy and bohemianism energize everyone around, bright colors and glitter do not give a chance to despondency. The new campaign is a celebration, both literally and visually.
In the pictures and in the commercial, Jared Leto, who took part in the show of the collection, Miley Cyrus, who was previously the face of Gucci fragrances, Snoop Dogg, Lee Jon Jae, the star of the series Squid Games, and actress Beanie Feldstein, who played Monica Lewinsky in Impeachment: American Crime Story.
New Gucci Love Parade campaign with Snoop Dogg, Jared Leto, Miley Cyrus and other celebrities / Photo: Gucci
I thought about how my mother raised me to be a devout beauty lover. About the gift to dream, without which I can not. About the aura of cinema that generates mythology. That’s why I chose all of this.
— said Alessandro about the new advertising.
New Gucci Love Parade campaign with Snoop Dogg, Jared Leto, Miley Cyrus and other celebrities / Photo: Gucci
New Gucci Love Parade campaign with Snoop Dogg, Jared Leto, Miley Cyrus and other celebrities / Photo: Gucci
Looking at the pompous glamorous Gucci on the go, it’s clear that the intangible captivating essence of Hollywood has once again taken root in the spirit of the house, meaning that we can soon expect an abundance of glitz and luxury from the brand.
New Gucci Love Parade campaign with Snoop Dogg, Jared Leto, Miley Cyrus and other celebrities / Photo: Gucci
New Gucci Love Parade campaign with Snoop Dogg, Jared Leto, Miley Cyrus and other celebrities / Photo: Gucci
New Gucci Love Parade campaign with Snoop Dogg, Jared Leto, Miley Cyrus and other celebrities / Photo: Gucci
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Source: Segodnya
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