(ANSA) – ROME, DECEMBER 06 – The final of Miss Italy 2021 edition becomes a TV miniseries that will be broadcast on the OTT Helbiz Live platform exclusively for Italy. The most famous and long-lived beauty contest in Italy, born in 1939, is transformed “to tell a new idea of beauty, taking place for the first time entirely on social media and on the web, to also speak to digital natives and the public more young “. The selection of the 30 finalists took place in Rome at the end of November, the grand finale will be hosted in Venice, in the week between 12 and 19 December, in the ideal city to represent the dream that becomes reality and which tells key themes of the transformation of manifestation as creativity, sustainability, wellness.
Patrizia Mirigliani, historical presence of the event, has developed the conviction to make the program closer to the so-called Generation Z. “With this new streaming TV we will get even closer to the world of young people using their own communication tools”. The project puts the classic costume parade in the attic together with the bands traditionally worn by the misses and their “numbers”. GJ Squarcia, showrunner, is entrusted with the task of transforming Miss Italia into a mini series in installments in which the girls will be put to the test to test their originality and ability to transform and impact, in the city of beauty, Venice, which this year celebrates 1600 years. In fact, one of the main objectives of this new format is to tell the anniversary of the foundation of Venice by creating specific contents to be conveyed on digital platforms. Production is handled by Inside Man Films. @ crown.revolution is the thematic container of Miss Italia which on Instagram will turn the spotlight on the aspiring Miss, telling dreams, aspirations and values of a generation that changes and that, redesigns, expanding it, the concept of beauty. It is here that we will meet the 20 finalists for Miss Italia and that the logbook of the 10 Miss Italia Social will live. The final will be broadcast on December 19th, from Venice, for the first time digitally, exclusively on the OTT streaming platform of Helbiz Live. (HANDLE).
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Source From: Ansa
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