(ANSA) – BOLOGNA, 10 DEC – A hundred pieces including advertising posters, serigraphs, furniture elements and design pieces from private collections: this is the exhibition itinerary of ‘Boom! Advertising art and design between the Sixties and Seventies’, an exhibition focused on visual communication resulting from the economic ‘boom’, scheduled in Bologna, in the ‘Elisabetta Possati’ museum hall in the Baraccano Complex, from 11 December to 13 January.
‘Boom!’, Already exhibited in Terni a year ago, showcases the themes of living, mobility and food: three musts of the Italian way of life that, with the advertising production of the 60s and 70s, acquire the status of carrier of Italian popular culture. Two monographic sections are dedicated to Olivetti, the Italian company that has perhaps most closely linked its business strategy to experimentation and the evolution of design, and to the work of Armando Testa, who gave the name to the main advertising agency in Italian capital and whose importance lies in having ferried commercial visual communication from the so-called ‘posterism’, which still belongs to the history of graphic design, towards Anglo-Saxon advertising: from Nicola Arigliano’s bets for a well-known digestive to hippopotamus Pippo created in 1969 and still present today in the advertisement of a brand of diapers, to the famous Caballero and Carmencita designed to promote a coffee.
Also scheduled, on 11 December and 12 January, two conferences on topics related to advertising. The exhibition, curated by Carlo Terrosi, president of the Cooperative Le Macchine Celibi, with the scientific advice of Carlo Branzaglia, professor at the Academy of Fine Arts, is free to donate: the contribution will be intended to support the activities of the Historical Video Archive -art, a project carried out by the Boart association.
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Source From: Ansa
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